My television viewing has come down over the years. One of the major reasons is the ads. I checked that in an hour's show, the show time is less than 40 minutes with the ads and announcements making up the over twenty minutes. (I wonder if the channels cut parts of the show or were the original shows as bad.)
I have not been fond of Tivo-like solutions because chances are that I will record and never watch a show - just because it can be done any time. A number of dvd's stare at me - unseen for a year or more.
There is another possibility. I could start recording a show but start watching it half an hour later and skip over the ads. May be one day, I may actually change my subscription.
Or Google may make it irrelevant. I can see the potential of Google TV if the ads inflicted on a viewer are reduced. I estimate that over 90% of the ads on tv today have absolutely no interest or relevance to me. If the ratio holds true for others as well, it would imply that Google (internet) tv could reduce the ads by a factor of 10 and retain the same interest/relevance level for an individual user.
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