Saturday, April 12, 2014

The men who made us fat - What can we do in India

While watching The Men who Made us Fat on BBC World , I was happy to realise that we still have options for small helpings in India. However, there is a growing trend towards bundling and offers in fast food restaurants to encourage us to consume more calories.

Even while shopping, we do look at various sizes to see if we get "a better value" for buying larger packages. Among the middle and upper classes, we cannot avoid noticing excessive weight on many.

So, it is imperative that we encourage some regulation now on packaged food industry to prevent these trends from becoming epidemic.

The simplest fairness rule could be that the cost of food should be the same per unit regardless of the packaging size and mandate a minimum size based on calorie count. Eliminate the 'value for money' syndrome with an option to buy small.

The second option of a Fat tax is as in Europe is well worth emulating for ensuring that the heavy snacks are consumed moderately.

Leaving it up to market forces is to hope for a miracle.

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